The OG Marka editorial desk

Playbooks for brands
that refuse to stay small.

AI automation, WhatsApp commerce, CRM systems, and D2C growth notes from the team building the stack behind the outcomes.

Browse articles
  • 109articles
  • 6tracks
  • Weeklynew drops

Editorial archive

Latest playbooks and operator notes

109 articles across 6 tracks, written for teams shipping revenue systems.

Featured: Intelligent Document Processing for ERP Teams: 2026 Playbook
ERP & Operations

27 Apr 2026

Intelligent Document Processing for ERP Teams: 2026 Playbook

ERP teams get the most value from intelligent document processing when they automate one high-volume document flow, connect it to approvals, and measure exception handling from day one.

intelligent document processingcrm automationerp integration
AdminAdmin
9 min read3 views
Featured: AI Discovery CRM and Commerce Platforms in 2026: What Changed for Operators
Industry News

26 Apr 2026

AI Discovery CRM and Commerce Platforms in 2026: What Changed for Operators

A market-intelligence hub for operators tracking how Google, HubSpot, and Shopify changed AI discovery, CRM workflows, and commerce infrastructure in 2026.

AdminAdmin
1 min read
✦
Editorial Brief
A practical execution guide for Indian D2C brands building WhatsApp commerce systems across catalog design, checkout flow, CRM sync, and repeat purchase.
WhatsApp Commerce

25 Apr 2026

WhatsApp Commerce for D2C Brands: Catalog, Checkout, and Repeat Purchase Systems

A practical execution guide for Indian D2C brands building WhatsApp commerce systems across catalog design, checkout flow, CRM sync, and repeat purchase.

AdminAdmin
6 min read1 views
Featured: WhatsApp Repeat Purchases for D2C Brands: 2026 Retention Playbook
WhatsApp Commerce

25 Apr 2026

WhatsApp Repeat Purchases for D2C Brands: 2026 Retention Playbook

A practical retention playbook for teams that want higher repeat purchase ratio, shorter time between orders, and less checkout friction on WhatsApp.

R
Rahul Dev
6 min read
Featured: WhatsApp Analytics Dashboard for Revenue Teams: What to Track Beyond Replies
WhatsApp Commerce

25 Apr 2026

WhatsApp Analytics Dashboard for Revenue Teams: What to Track Beyond Replies

A practical operator guide to building a WhatsApp analytics dashboard that tracks response speed, qualification, conversion, repeat revenue, and workflow bottlenecks.

R
Rahul Dev
6 min read1 views
Featured: WhatsApp Business App vs API: How Indian Brands Should Choose in 2026
WhatsApp Commerce

25 Apr 2026

WhatsApp Business App vs API: How Indian Brands Should Choose in 2026

A practical decision framework for Indian operators choosing between the WhatsApp Business App and the API based on volume, team structure, automation pressure, and reporting needs.

R
Rahul Dev
8 min read4 views
Featured: WhatsApp Automation ROI: Break-Even Math for Indian Brands
WhatsApp Commerce

25 Apr 2026

WhatsApp Automation ROI: Break-Even Math for Indian Brands

A practical break-even worksheet for Indian teams deciding whether WhatsApp automation should start with support triage, lead qualification, or reorder flows.

R
Rahul Dev
6 min read
Featured: WhatsApp Customer Journey Design: From First Chat to Repeat Order
WhatsApp Commerce

25 Apr 2026

WhatsApp Customer Journey Design: From First Chat to Repeat Order

A practical playbook for Indian brands building one WhatsApp journey across entry, qualification, conversion, post-purchase support, and repeat revenue without handoff leakage.

R
Rahul Dev
8 min read17 views
Featured: India's Fastest-Growing D2C Brands 2026: Digital Transformation Drives FAST42
Industry News

6 Apr 2026

India's Fastest-Growing D2C Brands 2026: Digital Transformation Drives FAST42

India's fastest-growing D2C brands aren't winning on product—they're winning on operations. Discover the four patterns that separate scaling brands from everyone else.

E-CommerceIndian SMBsDigital Transformation
R
Rahul Dev
10 min read131 views
Featured: Voice AI Agents: The Next Frontier of Business Communication in India
AI & Automation

6 Apr 2026

Voice AI Agents: The Next Frontier of Business Communication in India

Voice AI agents are already transforming customer service, lead qualification, and sales in India—cutting costs 40-50% while reaching customers in their language. Here's how to evaluate, implement, and measure ROI.

Voice AgentsAI AgentsCustomer Support
R
Rahul Dev
10 min read176 views
Featured: Snowflake and OpenAI's $200M Partnership Signals New Era of Agentic AI for Business
Industry News

6 Apr 2026

Snowflake and OpenAI's $200M Partnership Signals New Era of Agentic AI for Business

Snowflake and OpenAI's $200M partnership marks the shift from AI as a separate tool to AI as core infrastructure. What it means for Indian SMBs and startups.

Cloud ComputingAI AgentsDigital Transformation
R
Rahul Dev
10 min read100 views
Featured: Quick Commerce Meets D2C: How Brands Win in India's Fastest Channel
Digital Growth

6 Apr 2026

Quick Commerce Meets D2C: How Brands Win in India's Fastest Channel

Quick commerce is India's fastest-growing acquisition channel for D2C brands. Discover real unit economics, platform mechanics, and proven strategies to convert quick commerce shoppers into loyal direct customers.

E-CommerceInventory ManagementIndian SMBs
R
Rahul Dev
11 min read168 views

Join 1,000+ business builders

Get weekly insights on AI, CRM, WhatsApp Commerce, and growing your business. No spam, unsubscribe anytime.

No spam. Unsubscribe anytime. We respect your inbox.