A
- AI Agent
- An autonomous software program that uses artificial intelligence to perform tasks like lead qualification, customer support, and follow-ups without human intervention. OG Marka deploys AI agents that work 24/7 via WhatsApp and web chat. Learn more →
C
- CRM
- Customer Relationship Management — a system for tracking leads, managing sales pipelines, and maintaining customer data. OG Marka's CRM is purpose-built for D2C brands in India with WhatsApp integration. Learn more →
D
- D2C
- Direct-to-Consumer — a business model where brands sell directly to customers without intermediaries. D2C brands benefit from CRM and WhatsApp Commerce to build direct relationships. Learn more →
E
- ERP
- Enterprise Resource Planning — integrated software for managing inventory, invoicing, HR, and operations. OG Marka's ERP module automates 80% of manual business processes. Learn more →
- E-E-A-T
- Experience, Expertise, Authoritativeness, Trustworthiness — Google's framework for evaluating content quality. Websites demonstrating E-E-A-T rank higher in search results. Learn more →
G
- GEO
- Generative Engine Optimization — the practice of optimizing content to be cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Learn more →
I
- ISR
- Incremental Static Regeneration — a Next.js feature that regenerates static pages in the background, combining the speed of static sites with dynamic content freshness.
J
- JSON-LD
- JavaScript Object Notation for Linked Data — a structured data format used to help search engines understand page content. Used for rich results like FAQs, reviews, and business listings.
L
- Lead Qualification
- The process of evaluating whether a potential customer (lead) is a good fit for your product or service. AI agents can automate this by asking qualifying questions and scoring responses. Learn more →
P
- Pipeline
- A visual representation of where prospects are in the sales process — from new lead to qualified to won. OG Marka's Kanban pipeline lets teams drag-and-drop leads between stages. Learn more →
R
- RLS
- Row-Level Security — a database feature that restricts data access at the row level. OG Marka uses RLS to ensure each organization can only see its own data.
S
- SaaS
- Software as a Service — a delivery model where software is hosted in the cloud and accessed via subscription rather than installed locally. Learn more →
- Schema Markup
- Structured data added to web pages that helps search engines understand the content. Types include Organization, FAQ, Product, and Review schemas.
- SSR
- Server-Side Rendering — a technique where web pages are generated on the server for each request, improving SEO and initial page load performance.
W
- WhatsApp Commerce
- Selling products and services directly within WhatsApp conversations using catalogs, payment links, and automated chatbot flows. OG Marka integrates Razorpay payments natively. Learn more →