Glossary

Key terms and definitions for AI, CRM, WhatsApp Commerce, and D2C technology.

AI Agent

An autonomous software program that uses artificial intelligence to perform tasks like lead qualification, customer support, and follow-ups without human intervention. OG Marka deploys AI agents that work 24/7 via WhatsApp and web chat. Learn more →

CRM

Customer Relationship Management — a system for tracking leads, managing sales pipelines, and maintaining customer data. OG Marka's CRM is purpose-built for D2C brands in India with WhatsApp integration. Learn more →

D2C

Direct-to-Consumer — a business model where brands sell directly to customers without intermediaries. D2C brands benefit from CRM and WhatsApp Commerce to build direct relationships. Learn more →

ERP

Enterprise Resource Planning — integrated software for managing inventory, invoicing, HR, and operations. OG Marka's ERP module automates 80% of manual business processes. Learn more →

E-E-A-T

Experience, Expertise, Authoritativeness, Trustworthiness — Google's framework for evaluating content quality. Websites demonstrating E-E-A-T rank higher in search results. Learn more →

GEO

Generative Engine Optimization — the practice of optimizing content to be cited by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Learn more →

ISR

Incremental Static Regeneration — a Next.js feature that regenerates static pages in the background, combining the speed of static sites with dynamic content freshness.

JSON-LD

JavaScript Object Notation for Linked Data — a structured data format used to help search engines understand page content. Used for rich results like FAQs, reviews, and business listings.

Lead Qualification

The process of evaluating whether a potential customer (lead) is a good fit for your product or service. AI agents can automate this by asking qualifying questions and scoring responses. Learn more →

Pipeline

A visual representation of where prospects are in the sales process — from new lead to qualified to won. OG Marka's Kanban pipeline lets teams drag-and-drop leads between stages. Learn more →

RLS

Row-Level Security — a database feature that restricts data access at the row level. OG Marka uses RLS to ensure each organization can only see its own data.

SaaS

Software as a Service — a delivery model where software is hosted in the cloud and accessed via subscription rather than installed locally. Learn more →

Schema Markup

Structured data added to web pages that helps search engines understand the content. Types include Organization, FAQ, Product, and Review schemas.

SSR

Server-Side Rendering — a technique where web pages are generated on the server for each request, improving SEO and initial page load performance.

WhatsApp Commerce

Selling products and services directly within WhatsApp conversations using catalogs, payment links, and automated chatbot flows. OG Marka integrates Razorpay payments natively. Learn more →