The OG Marka editorial desk

Playbooks for brands
that refuse to stay small.

AI automation, WhatsApp commerce, CRM systems, and D2C growth notes from the team building the stack behind the outcomes.

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Editorial archive

WhatsApp Commerce playbooks

Field notes, systems thinking, and execution details for whatsapp commerce.

Featured image for WhatsApp Cart Recovery: How to Recapture 30% of Abandoned Sales
WhatsApp Commerce

Featured playbook

WhatsApp Cart Recovery: How to Recapture 30% of Abandoned Sales

Recover 25-35% of abandoned carts with WhatsApp. 3x better than email. Setup in 2 hours. ₹1.2 crore annual revenue lift for mid-sized brands.

Rahul Dev9 min read111 views
Read the full playbook
Featured: The Complete Guide to WhatsApp Business Automation for Indian Businesses
WhatsApp Commerce

6 Apr 2026

The Complete Guide to WhatsApp Business Automation for Indian Businesses

A practical operating guide for Indian businesses that want to turn WhatsApp into a revenue system for lead capture, qualification, support, payments, and retention.

AI ChatbotsWorkflow AutomationIndian SMBs
R
Rahul Dev
15 min read69 views
Featured: WhatsApp Commerce in India: The $45 Billion Opportunity for D2C Brands
WhatsApp Commerce

6 Apr 2026

WhatsApp Commerce in India: The $45 Billion Opportunity for D2C Brands

WhatsApp commerce is no longer nice-to-have for D2C brands. It is the fastest path to profitable growth.

E-CommercePayment GatewayIndian SMBs
R
Rahul Dev
10 min read51 views
Featured: Click-to-WhatsApp Ads: The Secret Weapon for D2C Lead Generation
WhatsApp Commerce

5 Apr 2026

Click-to-WhatsApp Ads: The Secret Weapon for D2C Lead Generation

Click-to-WhatsApp ads deliver 40-60% conversion rates — 50x better than landing pages. See how Indian D2C brands like StyleVerse hit 33.6x ROAS.

Lead QualificationMarketing AutomationWhatsApp
R
Rahul Dev
10 min read98 views
Featured: WhatsApp CRM Integration: The Complete Setup Guide for Indian Businesses
WhatsApp Commerce

13 Mar 2026

WhatsApp CRM Integration: The Complete Setup Guide for Indian Businesses

WhatsApp CRM integration turns conversations into revenue. This guide walks you through setup, automation, and measuring 20-30% growth in 90 days.

Lead QualificationCRMSales Automation
AdminAdmin
12 min read18 views

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