CloudDesk Grew Their Sales Pipeline 520% With AI Lead Qualification
The Challenge
CloudDesk had 500+ inbound leads per month from content marketing but only 3 SDRs to qualify them. Average time-to-first-response was 48 hours, and 60% of leads went cold before anyone reached out. Their CRM was a mess of duplicate contacts and outdated deal stages.
Our Solution
- 01AI lead scoring model trained on their closed-won data to auto-qualify inbound leads
- 02Instant lead engagement via WhatsApp and web chat within 60 seconds of form submission
- 03CRM cleanup and migration — deduplicated 12,000 contacts, rebuilt pipeline stages
- 04Automated SDR assignment based on lead score, geography, and product interest
- 05Real-time Slack alerts for high-intent leads with conversation context
Rollout Playbook
AI lead scoring model trained on their closed-won data to auto-qualify inbound leads
Instant lead engagement via WhatsApp and web chat within 60 seconds of form submission
CRM cleanup and migration — deduplicated 12,000 contacts, rebuilt pipeline stages
Automated SDR assignment based on lead score, geography, and product interest
What Made It Work
CRM & AI Lead Qualification was scoped around the specific operational bottleneck, not a generic template rollout.
The team had one clear target window: 60 days. Delivery sequencing was designed backwards from that constraint.
Success was measured in live business outcomes, not just implementation completion.
“Our SDRs used to spend 4 hours a day qualifying junk leads. Now the AI handles qualification and they only talk to people ready to buy.”
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