How FreshBasket India 3x'd Their Pipeline in 60 Days
The Challenge
FreshBasket was managing 200+ daily leads across spreadsheets and WhatsApp groups. Leads fell through the cracks, follow-ups were inconsistent, and the sales team had zero visibility into pipeline health. They estimated 40% of qualified leads were lost to slow response times.
Our Solution
- 01Custom 6-stage sales pipeline tailored to their D2C sales cycle
- 02AI lead scoring to auto-prioritise high-intent buyers
- 03WhatsApp-native follow-up sequences triggered by pipeline stage changes
- 04Real-time dashboard with deal velocity metrics and SLA alerts
- 05Full migration of 8,000+ contacts from Google Sheets with zero data loss
Rollout Playbook
Custom 6-stage sales pipeline tailored to their D2C sales cycle
AI lead scoring to auto-prioritise high-intent buyers
WhatsApp-native follow-up sequences triggered by pipeline stage changes
Real-time dashboard with deal velocity metrics and SLA alerts
What Made It Work
CRM Setup & Customisation was scoped around the specific operational bottleneck, not a generic template rollout.
The team had one clear target window: 60 days. Delivery sequencing was designed backwards from that constraint.
Success was measured in live business outcomes, not just implementation completion.
“We went from losing leads in spreadsheets to closing deals on autopilot. The CRM paid for itself in the first month.”
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