How UrbanThreads Grew Revenue 340% With AI-Powered E-Commerce
The Challenge
UrbanThreads was running on a basic Shopify setup with no personalisation, manual inventory management, and a 72% cart abandonment rate. Their marketing was spray-and-pray — same emails to every customer regardless of behaviour. Revenue plateaued at ₹12L/month despite strong product-market fit.
Our Solution
- 01Custom e-commerce storefront with AI-powered product recommendations
- 02Automated inventory management synced across Shopify, WhatsApp catalog, and warehouse
- 03Behavioural email sequences triggered by browse history and purchase patterns
- 04WhatsApp-first checkout flow reducing steps from 6 to 2
- 05AI agents handling size queries, restock alerts, and order tracking 24/7
Rollout Playbook
Custom e-commerce storefront with AI-powered product recommendations
Automated inventory management synced across Shopify, WhatsApp catalog, and warehouse
Behavioural email sequences triggered by browse history and purchase patterns
WhatsApp-first checkout flow reducing steps from 6 to 2
What Made It Work
Full-Stack E-Commerce & AI Automation was scoped around the specific operational bottleneck, not a generic template rollout.
The team had one clear target window: 90 days. Delivery sequencing was designed backwards from that constraint.
Success was measured in live business outcomes, not just implementation completion.
“We went from a basic Shopify store to a fully automated commerce machine. The AI recommendations alone drive 28% of our revenue now.”
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