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WhatsApp Commerce

WhatsApp Commerce: The D2C Playbook

70% of Indian online shoppers prefer WhatsApp over email. Here’s how to turn chats into checkouts.

Step 1

Set Up Your Product Catalog

Upload your full catalog to WhatsApp Business. Customers browse, add to cart, and order — without leaving the chat.

Step 2

Automate Welcome & Recovery Messages

Trigger instant welcome messages for new contacts and cart-abandonment nudges within 1 hour. Automation recovers 15-25% of lost sales.

Step 3

Integrate Payments In-Chat

Connect Razorpay or PhonePe to send payment links inside WhatsApp. One tap to pay — no redirects, no friction.

Step 4

Segment & Broadcast Smart

Tag customers by purchase history and behaviour. Send targeted broadcasts — not spam. Expect 45-60% open rates vs 15% for email.

Step 5

Track & Scale What Works

Measure revenue per broadcast, response rates, and CSAT. Double down on what converts — cut what doesn’t.

Explore WhatsApp Commerce →

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