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TRENDS

CPMs Up 40-60%

Meta costs risen since 2023. Source: Adscrey

AI Creatives

Generate, test, scale winners automatically.

UGC > Studio

40-60% better CTR from user content.

Retain > Acquire

5-7x cheaper to retain.

Growth Stack

Ads + WhatsApp + CRM + AI + SEO.

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Story Context

Performance Marketing Reset

Adapting to rising ad costs

Slide Overview

TRENDSCPMs Up 40-60%

Slide 2AI Creatives

Slide 3UGC > Studio

Slide 4Retain > Acquire

Slide 5Growth Stack

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